Market Analysis Guide

Understand your market, customers, and competition

TAM, SAM, SOM Framework

🌍

TAM - Total Addressable Market

The total market demand if you had 100% market share

🎯

SAM - Serviceable Available Market

The segment you can reach with your business model

📍

SOM - Serviceable Obtainable Market

The portion you can realistically capture

Understanding Your Market

Customer Personas

Create 2-3 detailed customer profiles including:

  • Demographics (age, income, location)
  • Psychographics (values, interests)
  • Pain points they face
  • Goals they want to achieve
  • Buying behavior

Competitive Analysis

Identify and analyze your competitors:

  • Direct competitors (same product/service)
  • Indirect competitors (alternative solutions)
  • Each competitor's strengths & weaknesses
  • Your competitive advantages
  • Barriers to entry for new competitors